UI/UX design interviews in India have matured significantly: top product companies like Swiggy, Razorpay, CRED, and PhonePe now run structured interview processes with portfolio reviews, design critiques, take-home assignments, and culture fit interviews. This guide covers the full picture.
How Indian Design Interviews Are Structured
The typical product company design interview process in India runs four to five stages.
Stage 1: Portfolio screen (async): the recruiter reviews your portfolio (Behance, Dribbble, or personal site) for visual quality, problem-solving evidence, and case study depth. Stage 2: Intro call: background discussion, understanding your process, and a quick assessment of communication quality. Stage 3: Take-home assignment: 48–72 hours to redesign a given feature or solve a design problem. Stage 4: Portfolio deep dive (live): walk the interviewer through 2 case studies, defend decisions under questioning. Stage 5: Design critique: given a live product (often the interviewer's own app), identify 3–5 UX problems and propose improvements on the spot.
Service IT company design roles (Infosys Design, TCS DigiAx, Wipro Design): focus is heavier on UI deliverables, Figma proficiency, and less on research methodology.
Portfolio and Case Study Questions
The portfolio presentation is the centrepiece of most Indian design interviews.
Common questions: 'Walk me through the problem you were solving in this project.' 'What constraints were you working under?' 'How did you validate your design decisions?' 'If you had 2 more weeks, what would you change?' 'What design did NOT make it in, and why?' Strong answers show: clear problem framing, research evidence (even lightweight), iteration history, measurable outcomes (if available), and honest reflection on trade-offs. Weak answers: describe what the design looks like rather than why decisions were made, cannot explain the brief or user goal, no awareness of constraints.
Design Critique and Product Thinking
Design critiques test product thinking, not just visual taste.
Common prompt: 'Open [app name] and walk me through what you notice.' Structure your critique: (1) Identify the core job-to-be-done for the screen. (2) Note 2–3 things working well: show you can see intent, not just problems. (3) Identify 2–3 specific friction points with evidence: 'this label is ambiguous because...' not 'this looks messy.' (4) Propose one concrete improvement with a rationale. Indian product company interviewers especially value: awareness of India-specific constraints (low-end Android, patchy 4G, regional language support), mobile-first thinking, and sensitivity to diverse user literacy levels.
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Practice freeProcess and Methodology Questions
Mid-level and senior design interviews test your ability to manage the full design process.
Common questions: 'How do you work with PMs and engineers to prioritise design debt?' 'Describe your research process when you have only 1 week.' 'How do you handle disagreement with a PM about a design direction?' 'How do you decide when a design is ready to ship?' Methods to know: Jobs to Be Done (JTBD), user story mapping, heuristic evaluation (Nielsen's 10), affinity mapping, usability testing (even guerrilla-style). Design systems: most Indian product companies use Figma for design systems: know component libraries, token systems, and how to maintain consistency across platforms.
Take-Home Assignment Tips
The take-home assignment is where most Indian design candidates lose points.
Common mistakes: spending 80% of time on visual polish and 20% on problem framing: interviewers care more about how you thought than how it looks. Treating it as a solo output: show your process (research, rough sketches, iteration) not just the final polished screen. Not scoping the problem: stating 'I focused on the onboarding flow specifically because...' shows product maturity. Best practice format for presentation: Problem framing (3 slides max), Research insights (2 slides), Explorations (3 slides), Final solution (3–5 slides), What you would do next. For mobile-first India products: always show how the design looks on a 360×800px screen, not just a MacBook Pro mockup.
Frequently asked questions
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