Its product-design interviews probe inclusive, vernacular, low-literacy-friendly design, the friction-versus-safety trade-off specific to UPI, and how you tie design work to measured outcomes. Portfolio depth and honest reflection matter.
About PhonePe
India's largest UPI app by volume; also offers insurance, mutual funds, gold, and merchant payments.
- Products
- PhonePe (UPI app) · PhonePe for Business · PhonePe Insurance · Pincode (e-commerce)
- Competitors
- Google Pay · Paytm · Amazon Pay · MobiKwik
- Scale
- Largest UPI app in India by transaction volume. Filed DRHP via SEBI confidential route. Reverse-flipped to India in 2022.
PhonePe recruitment process
01
Portfolio screen and shortlist.
02
Product-design exercise round.
03
Craft and critique round.
04
Cross-functional and hiring-manager rounds.
What to expect in each round
01
Round 1 (45-60 min)
portfolio walkthrough with outcomes.
02
Round 2 (60 min)
payments product-design exercise.
03
Round 3 (45 min)
UPI-flow critique and interaction craft.
04
Round 4 (45 min)
cross-functional and hiring-manager round.
Case Study questions PhonePe asked
Sourced from 2+ candidate post-mortems. Hit Practice to answer any one with AI voice feedback.
- 01
Medium
Walk me through how you'd improve search relevance for grocery on Flipkart. The current click-through is dropping for fresh produce specifically.
Practice free → - 02
Medium
How would you price a new pricing tier targeted at D2C brands doing ₹50L–5Cr annual GMV?
Practice free → - 03
Medium
A restaurant partner's order acceptance rate has dropped from 92% to 78% over two weeks. Walk me through your investigation.
Practice free → - 04
Medium
How would you decide whether to launch dine-in reservations as a new vertical?
Practice free → - 05
Medium
Restaurant ratings show a 0.3-star drop in Tier-2 cities last quarter. Diagnose and propose interventions.
Practice free → - 06
Hard
How would you launch a new YouTube feature in India that doesn't work in Indonesia or Brazil?
Practice free → - 07
Hard
Walk me through how you'd design surge pricing for a new market. What's the cold-start strategy?
Practice free → - 08
Medium
Tell me about your favourite product. Now tell me three concrete things you'd change about it.
Practice free → - 09
Hard
Walk me through how you'd improve Jira's incident-response workflow for an SRE team. What metric would you move?
Practice free → - 10
Hard
Design Copilot for a non-technical audience, say, a small-business owner doing their GST filing. What's the killer feature?
Practice free → - 11
Hard
Our client is a top-3 Indian private bank. Their retail loan origination volume has dropped 18% in 6 months. Where do we look?
Practice free → - 12
Medium
Estimate the annual market size for premium electric two-wheelers in India.
Practice free →